"; v.parentNode.insertBefore(j,v)})(window,document,'script','//load.sumome.com/');
The quality of your craft should be reflected in your brand. If your work belongs in the luxury market — your brand should too.
Not every builder considers themselves creative.
The irony creates a peculiar tension.
Builders spend their days surrounded by designers, visionaries, and big-picture thinkers who speak passionately about aesthetics and narrative.
Meanwhile their success depends on very tangible things: the rough-in, the rebar, the roof truss.
While the luminaires linger over margaritas rimmed in salt after meetings about moulding and millions, the only rim most builders are thinking about is the rim joist.
Through my signature 30-Day Brand Build, I help builders establish a clear, credible brand in one focused month—so they can get back to doing what they do best: building.
Whether you are pouring a concrete foundation, or a craft cocktail - integrity, intention and ingredients matter. The same is true for anything worth it's strength, substance or salt. I love being a catalyst to distill and deliver the very best you bring to the table.
intuitive informed irresistable
— Jake Scott
The external expression of your brand is only as strong as the internal reality that sustains it. A brand is not created by visuals alone; it is created by the people, values, and behaviors inside the company. When those elements are aligned, the brand becomes authentic, magnetic, and trustworthy.
Strategic positioning and market clarity anchor your brand in the right place—defining where you stand apart, focusing your energy on aligned clients, and informing decisions that support long-term growth.
This is where you determine what makes you distinct, what emotions you want to evoke, and how you want to be remembered. These insights create the guardrails that every visual decision will follow.
You have a story to tell, and I am listening. I like to think of this stage as creative archeology - unearthing the treasures, noticing the common threads, and gathering a realistic lay of the land.
You don't need a massive marketing team to show up well online. We evaluate what’s working, what’s not, and where your voice can carry further.
Your brand identity is formed long before colors, logos, or typography ever enter the conversation. It begins at the deepest layer—with clarity of purpose, values, and vision. Brand identity is formed from the inside out—rooted in purpose, shaped by strategy, and expressed through thoughtful design. When we get down to building your brand, here are some of the non-negotiable building blocks.
From first touch point to final punch list, I help to elevate how your clients and community experience your brand. Graciousness, gratitude and gifts go a long way.
I create or update your logo and curate your online merch store with branded swag for your team and trade partners.
You don’t have to show everything. I help identify and showcase the most compelling work in your portfolio.
Your story is the starting point. I help uncover and shape the narrative that connects your work to the people it is meant to serve.
You need one. And if it's not excellent, it shows. Your website should reflect the same level of craftsmanship your work represents.
WEEK FOUR - launch & delivery
WEEK THREE - Production & Brand Assets
WEEK TWO - Defining the Brand Blueprint
WEEK ONE - consultation and creative strategy
Because clarity and momentum matter when you're building something meaningful.
One toolkit. One month. A clear, cohesive brand built to level up.
$25-$45,000
total Investment
Most engagements fall within this range depending on scope and production needs.
Social media needed story telling, vision and strategy. Brand experience needed consistency. Internally, the company needed someone to own the vibe- from team dynamics, to events, client experience, industry partner relationships and community interface. My mission was clear - make every encounter elevated and on brand. From muddy boot project managers to high stakes, rightly to be revered homeowners, each touch point was carefully evaluated, analyzed, and ultimately improved.
The founder of SEED, had great ambition and exceptional executive handling over multiple design build companies, but was lacking creativity, beauty, and a strategic partner with which to ideate, collaborate and strategize. As a trusted advisor, I helped him to refine his purpose, clarify his mission, give language and voice to his story, and encouragement to continue expanding his reach. The result was a carefully created brand that rightly reflected his unique capabilities and greater brand alignment across his portfolio of companies.
Wellhouse & Co was in need of updated images for their website and socials. After close consultation, I provided Creative Direction and delivery of brand photography. This included hair and makeup, as well as wardrobe styling considerations, production level direction, and comprehensive capture. Additionally, I oversaw the end to end production of a brand feature video, involving broll direction, music selection, and narrative advising. Kim and her team were a delight to work with, and she was over the moon with the results.
JMARK films is a boutique film company specializing in work with builders, designers and architects. Through my unique partnership with the Founder and CEO, we work in tandem to produce digital content that is both beautiful and compelling. Photography reveals what something looks like - film communicates what something feels like.
— Jonathan Smith
Founder of Brush arbor homes